The ability to dazzle with high-quality video The longer they stay, the more time you have to engage your viewers.Ħ. On average, people watch live video 10 to 20 times longer than on-demand video.

Once your stream is done, it becomes available on-demand, and you can repurpose it for anything you want - from commercials to blooper or highlight reels. YouTube is a video storage platform that offers live streaming capabilities. YouTube has found that channels featuring a weekly live stream get up to 40% more subscribers, and viewers spend up to 70% more time watching the content. A boosting effect on channel subscriptions Besides freeing you from having to create banner images, this feature also helps you promote your live stream.ģ. If you’re using the Google Display Network for advertising, you can show your live stream in display ads. This allows viewers to engage with one another, but also gives the content creator a unique opportunity to interact with the audience for a highly personal experience. Live streams are typically paired with chat options. Here are the six biggest benefits to streaming live video content on YouTube:

Why bother going live on YouTube? With minimal effort, broadcasting your content on YouTube can result in a huge payoff. ✅ What are the benefits of live streaming on YouTube? You can find live broadcasts about any number of topics and in a variety of formats, including live concerts, webinars, live vlogs, cooking classes, comedy sketches, interviews, news coverage and more. Unlike Twitch and gaming, YouTube doesn’t specialize in a particular niche. Live streaming first rolled out on YouTube in 2011 to select partners and today, it’s available for free to all verified YouTube channels. YouTube Live is the live streaming arm of YouTube it’s where you can watch live videos instead of previously recorded ones.

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